In a world where 94% of audiences’ first impressions of your brand are based on design, investing in quality visual communication is no longer a choice. Yet many organizations continue to produce visual content with inconsistent branding, stock images, or inaccurate data visualization. Audiences’ standards for visual content are higher than ever, so low-quality content reflects poorly on your brand, and may even damage your reputation.
Join Amy Balliett, CEO and founder of award-winning visual content agency Killer Visual Strategies, as she helps you navigate the nuances and pitfalls of developing a visual content strategy for your brand. Amy will share exclusive insights from her forthcoming book, Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication. She’ll share case studies of visual communication projects that drove huge returns, and explain how you can drive the same success for your organization.
In this visual communication webinar, you’ll learn:
- Why and how visual content connects with audiences better than text.
- 6 rules of visual communication.
- Common mistakes to avoid when it comes to producing visual communication content.
- Key data on consumer behavior around visual content.
- Insights on what types of visual content may perform best for you.
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Amy Balliett is the CEO and founder of Killer Visual Strategies, an industry-leading visual communication agency driving visual strategy and campaigns for Fortune 1000 clients. In 2010, she started Killer Visual Strategies (then known as Killer Infographics), which has been an Inc. 5000 company for four years in a row. Balliett has become a thought leader in visual communication, and has spoken at more than 175 conferences around the globe, including SXSW, Adobe MAX, and SMX Advanced. She is an instructor at Seattle’s School of Visual Concepts and a columnist for Inc. Amy is also the author of a book on visual communication best practices for marketers, brands, internal comms professionals, and designers: Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication.
Killer Webinars F.A.Q.s
Founded in 2010, Killer Visual Strategies is an industry-leading visual communication agency. It has won 30+ awards and featured on the Inc. 5000 — a list of the nation’s fastest-growing private companies — for 4 years in a row.
CEO Amy Balliett is an expert on visual communication and an accomplished public and corporate guest speaker. She has presented at dozens of conferences and events, including SXSW for 3 years running.
The Killer team, meanwhile, is comprised of designers who specialize in the accurate and compelling visualization of information — something that the average designer doesn’t learn how to do.
All of this adds up to a team of experts with lots to share about our favorite topic. We welcome you to join us?
Absolutely! In fact, Killer CEO Amy Balliett is a marketer by trade, so she always approaches the theme of visual communication from the perspective of someone looking to boost engagement with their brand and optimize their return on investment. She is particularly adept at sharing content marketing best practices with her audiences.
Killer Visual Strategies, meanwhile, specializes in developing custom-designed visual strategies that helps its clients in their marketing efforts.