In a world in which at least 90% of Americans are practicing social distancing because of the coronavirus pandemic, companies around the country — and around the globe — are learning innovative new ways to keep their businesses afloat and drive connection with their customers. And online and digital modes of communication are at the heart of how we connect in this difficult time. Countless people have already turned to live video-conferencing tools to work remotely and connect with friends and family. But we’re also connecting with digital media and visual content at an unprecedented rate. And it’s in this type of content that many organizations will find the key to reaching their audiences.
Video is a particularly powerful form of content for most audiences. By 2022, 82% of all internet traffic will be video, according to the Cisco Visual Networking Index. For marketers and brand leaders, the message is clear: video and motion graphics are here to stay. What’s more, video must play a key role in any successful marketing strategy.
But how can you develop high-quality video content that achieves your goals, especially when so many other brands are producing video as well? Motion graphics may prove to be the best fit. That’s because motion graphics can increase conversion rates by as much as 80%.
In this webinar, you’ll discover what the latest marketing trends can teach us about the types of video and motion graphic content brands should produce. You’ll learn how to clearly define the goal you want your motion graphic to achieve, then design a motion graphic that’s truly optimized for that goal.
Killer Visual Strategies CEO and founder Amy Balliett, alongside President/Chief Creative Officer Josh Miles, will walk you through the design process from start to finish. You’ll walk away knowing how to choose the right visual strategy, design style, custom music, and sound design for your motion graphic. You’ll even learn practical strategies for cross-channel promotion.
This webinar will include a question-and-answer segment, in which you’ll be able to ask Amy and Josh questions about how motion graphics might fit into your brand’s visual strategy.
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Amy Balliett is the CEO and cofounder of Killer Visual Strategies, an industry-leading visual communication agency driving visual strategy and campaigns for Fortune 1000 clients. In 2010, she started Killer Visual Strategies (then known as Killer Infographics), which has been an Inc. 5000 company for three years in a row. Balliett has become a thought leader in visual communication, and has spoken at more than 175 conferences around the globe, including SXSW, Adobe MAX, and SMX Advanced. She is an instructor at Seattle’s School of Visual Concepts and a columnist for Inc.
Josh Miles is the president and chief creative officer at Killer Visual Strategies. After a youth spent in the farmlands of NW Washington, he moved to Seattle to study English and philosophy, during which time he developed a passion for storytelling and narratology. He put this passion to work with a Seattle-based film production company, working on multiple award-winning productions before joining Killer Visual Strategies in 2012. He has since held numerous positions within the company, always driven by the passion to craft visual communication that helps clients better connect with their audiences. He now works with the executive and creative teams to define Killer’s creative and strategic vision for the future, while also meeting with clients and project teams to identify creative solutions and build lasting partnerships.
Killer Webinars F.A.Q.s
Founded in 2010, Killer Visual Strategies is an industry-leading visual communication agency. It has won 30+ awards and featured on the Inc. 5000 — a list of the nation’s fastest-growing private companies — for 4 years in a row.
CEO Amy Balliett is an expert on visual communication and an accomplished public and corporate guest speaker. She has presented at dozens of conferences and events, including SXSW for 3 years running.
The Killer team, meanwhile, is comprised of designers who specialize in the accurate and compelling visualization of information — something that the average designer doesn’t learn how to do.
All of this adds up to a team of experts with lots to share about our favorite topic. We welcome you to join us?
Absolutely! In fact, Killer CEO Amy Balliett is a marketer by trade, so she always approaches the theme of visual communication from the perspective of someone looking to boost engagement with their brand and optimize their return on investment. She is particularly adept at sharing content marketing best practices with her audiences.
Killer Visual Strategies, meanwhile, specializes in developing custom-designed visual strategies that helps its clients in their marketing efforts.