Visual communication is often expressed on the web, taking the form of interactive content, motion graphics, and much more. Infographics in particular are often thought of as a service for the web, rather than print design. But print is not a lost art form. Content design still excels when it can capture a viewer’s attention not only online, but via print. This may take the form of posters in an office or home. Print brochure design could be the right choice for use at a conference or other event. Or perhaps paper mailers, ads on public transportation, and just about anywhere else your target audience may travel. At Killer Visual Strategies, we work with our clients at the outset of each campaign to determine what print design services make sense for their unique goals. This way, we never approach the same two campaigns with the same direction. Check out some of our favorite print designs below.
Print Design Services F.A.Q.s
94% of first impressions about a brand are based on design. So if a target customer is seeing your brand for the first time in a flyer they picked up at an event, what will it say about you?
It can be difficult to know what print pieces make sense for a given situation and why. But just because there are brochures or flyers all over the hottest conference doesn’t mean every exhibitor and networker should have them. Perhaps posters or business cards will yield better results for what you’re trying to achieve.
Killer examines your audience, goals, use case/setting, and overall brand to help determine what types of print design services best suit your needs: infographics, brochures, business cards, and posters are just some of the many possibilities that remain highly relevant today.
How much content can fit on an 8.5”x11” double-sided flyer? How about a brochure, or a poster design?
While there’s some flexibility for web designs as dimensions can sometimes be flexible, with print products a designer has to work within finite dimensions — a sheet of paper, a postcard, etc. When text can’t be reduced, it means the opportunity for visuals is greatly decreased. As a result, the end product might be more of a reading assignment than a visual communication piece.
Stick with these guidelines we use at Killer (which include the space for title, introductory paragraph, and conclusions) if you’re aiming to write your own content:
- Postcard (4”x6”) — Maximum 0.25 pages of bulleted text per side
- One-Sheeter (8.5”x11”)— Maximum 0.5 pages of bulleted text per side
- Large One-Sheeter or Small Poster (11”x17”) — Maximum 0.75 pages of bulleted text per side
- Poster (24”x36”) — No more than 1 page of bulleted text; usually single-sided
- Trifold Brochure (8.5”x14” or similar, folded) — Maximum 1.5 pages of bulleted text (based on 6 panels, maximum 0.25 pages of bulleted text per panel); always double-sided. For brochures, keep in mind that most brochures have a few very text-light panels such as the cover and back panel, so this is a true maximum!
It’s easy to design for both web and print when both services are requested early. With advance notice, we’re able to design first for print (the more restrictive format due to dimensions) and then adapt for a web version. If we design knowing only about a request for web, and it’s later decided that the piece is needed for print as well, it can add time and budget to a project. That’s because there are often layout, content, and illustration accommodations needed for print services that don’t apply to designs for web.
Let’s be honest: many designs for print (and for web) just aren’t compelling. They may be “cookie cutter,” hastily designed, or use visual communication ineffectively. In fact, they may not use visual communication at all! If a design doesn’t generate engagement, it’s no wonder that its recipients won’t find it valuable.
There are also myriad opportunities for print pieces that aren’t handouts at all, such as posters and booth designs.
Killer uses visual communication expertise and a highly collaborative process to develop designs that are on-target for your primary audiences. With web and print design services driven by your brand and goals, we can help keep your brochures and other collateral in the hands of your customers.