Presentation Design

Slide Deck Design for Internal or External Presentations

Whether you’re presenting to co-workers, investors, or potential customers, taking your presentation design to the next level will ensure that you keep their attention. Too much text will distract from your speech, while staying too vague will leave your audience struggling to recall the purpose of each slide. Killer creates custom designed slide decks for your brand or campaign so that you’ll connect with your audience faster — and help them remember your message each time they return to it. Below you’ll find a sample of the presentations we’ve created for our clients.

Cummins Visual Language Design and Campaign

Slide Deck: Bigger Picture Company Overview

Slide Deck: Bigger Picture Company Overview

Nikon Slide Deck: Tips for Wedding Photos That Take the Cake

Nikon Slide Deck: Tips for Wedding Photos That Take the Cake

Interactive: Bluetooth Annual Report

Mitel Power Point Deck

Mitel Power Point Deck

Presentation Design F.A.Q.s

Slide decks aren’t always paid much attention in terms of design. Modern tools and software have made things seem easy, but in reality many pre-packaged styles are outdated, off-brand, or just plain over-used. The importance of a polished presentation design that reflects your organization and/or your specific campaign is ever-increasing as viewers become more discerning when it comes to visual content.

What’s more, internal presentations may get lost in the shuffle of trying to polish slide decks for use at conferences or pitch meetings, but they are just as important. Whether being used as a training tool or to highlight your team’s achievements this past quarter, your presentation design says a lot about your involvement in your organization, your commitment to quality, and your pride in your work. It can be a lot to consider, particularly for those who aren’t visual content creators by trade.

Not to worry — Killer Visual Strategies is excited to help you with your presentation design goals.

How much content can I fit on each slide?

We believe presentations are about simplicity, allowing audiences to focus on the presenter rather than reading dense slides. Icons, illustrations, and data visualizations should lead the way, with short titles, subheads, and bullet points as the content. Because of this, we recommend 1 main subject per slide, with only 2-3 stats or key points maximum. These should be shown using as little copy as possible to communicate your message. If that sounds challenging, don’t worry — the Killer content team is ready to help!

Can Killer Visual Strategies write the content for my slide deck?

Of course! With an in-house expert team of researchers and writers, Killer Visual Strategies is ready to help any client put their findings into final written form. You may have a draft of your slide deck and need help with proofing, or you may have key insights and need help making sure the content fits your brand voice and tone. Wherever you are in the content process for your presentation, Killer will work with you to ensure your content is optimized for visual communication and on-target with your brand.

I know how to put images into a slide deck. Why do I need a visual communication partner to help with that?

If your organization already has an internal design team, or you’ve been making your own slide decks for years, you may be wondering why you shouldn’t just tackle presentation design in-house. The answer is that quality matters, and viewers have a more discerning eye for visual content than ever before.

Using what you have on-hand may mean mixing together icons that were created for different campaigns, incorporating outdated color palettes from old assets, or settling for imagery that isn’t truly the best choice for the story because you can’t find the right fit. Custom design by visual communication experts ensures your visuals are putting in the work to tell your story the right way.

How many slides should my presentation be?

This varies quite a bit depending on your audience, the time allotment for your presentation, and the amount of detailed depth your presentation needs. Killer will work with you to determine the right number of slides for your presentation design. With that said, it’s far better to have a large number of clear and highly concise slides than to have only a few slides that are just too dense for the audience to absorb.

Can I use infographics or motion graphics as part of my presentation?

There are lots of ways to incorporate other types of visual communication into your slide deck. If we’re designing an infographic related to the topic, Killer can design it in modular sections that will be easily broken up to feature on your slides. Likewise, we can embed shortform video, hyperlinks, and more to make your presentation as robust as you need it.

My team needs slide decks regularly for presentations every week/month/quarter. How can Killer help?

We can create easy-to-use slick deck templates that allow your team to swap out numbers when growth patterns change, add in a new photo of each quarterly leadership meeting, and more. This creates long-term consistency and introduces efficiencies for your team. We know that your next presentation can make a lasting impression on your audience, and that’s why presentation design – whether for a budget meeting or a panel at a conference — is a facet of your visual communication strategy that should not be overlooked.


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