With dozens of ways to distribute your industry expertise, how do you pick the right medium? Well, blog posts, videos and motion graphics, and infographics are all common ways to share thought leadership. Yet in-depth studies or reports can be difficult to summarize while still sharing all the key information. But ebooks and white paper designs offer the ideal balance, because from cover to cover, their design allows you to share detail while amplifying key messaging through visuals.
Professional design services can use the principles of visual communication to propel your message in the right direction, producing the best ebook and white paper designs. So here are some of our favorite ebook designs as well as some key resources on white paper and ebook creation.
Our eBook & White Paper Design Services Portfolio
eBooks & White Papers: A Definition
The terms “ebook” and “white paper” (or “whitepaper”) are often used interchangeably, so it’s important to communicate clearly with your design services partner to hone in on the right approach.
In general, ebooks tend to be shorter in length. Also, they often have a half-page or slide-style layout. Further, ebooks are usually created exclusively for digital consumption. And finally, they also tend to have a lower text-to-imagery ratio than white papers.
On the other hand, white paper design examples may be up to dozens of pages long. They’re often designed in full-page format and intended for use in both digital and print formats. And, they may contain ample long-form text. However, they should include visuals and dynamic typography to call out important highlights.
From Cover to Cover, Why eBook & White Paper Design Can Help Your Organization
Whether internally, with shareholders, or to the general public, every organization has important information to share. Yet this information can vary widely. You may publish thought leadership, a research study, or a report on nonprofit funding and spending. And any number of other critical topics require reports, too. Regardless of the specific subject, what’s one thing these all have in common across industries? They all require a level of detail beyond a brief summary. And in many cases, that’s conveyed through long-form text.
Visitors to an average webpage (600+ words) will only read about 20% of that content. Yet your white paper could be much longer than 600 words! So how do you get audiences to pay attention? Simple. You need strategic visual content.
Custom icons, illustrations, and data visualizations. An eye-catching cover design. A thoughtful layout. And clear hierarchy and organization, too. What do these have in common? They are all elements that contribute to the success of even long-form ebooks and white papers. Break up the text, and you give your audience an opportunity to get the basics without the deep dive. And it may even help convince them to come back for the deep dive on a second read!
How to Find an eBook & White Paper Design Services Partner
A strong partner for the production of your ebooks and white papers should meet a few key criteria. Firstly, you want them to have a trustworthy and tight-knit team. Further, you also want to see a strong track record and good reputation. They should also have experience with a variety of industries. And lastly, unless you want to crank out the full content all on your own while also figuring out how to distill that content into the best practices for visual communication, your partner should have an expert team of writers and editors, too.
For the long term, your visual content partner should also be able to craft a robust and effective visual identity for your brand. And, they should also know how to build a unique visual language for a specific campaign. Why? Your campaign might involve several ebooks or white papers, of course. Yet, it might also include other types of media. For example, in a single campaign, an ebook, motion graphic, and microsite should all be designed with the same visual approach. A strategic creative content agency can visually unite your campaign.
No matter the size of your campaign, finding a partner that works well with your team is among the most important priorities. Quality ebook and white paper graphic design should always be supported by quality service, too.
eBook Design Services F.A.Q.s
eBooks may be associated with other design services like white papers, annual reports, and more. Killer’s range of visual content services helps us strategize for reports and ebook designs of all kinds. And we always lead off with detailed conversations to ensure that the service we recommend is the service our clients envision, too. So here are some other common questions we receive about ebooks.
Ebooks are a highly visual way to showcase information. Often more brief than a longform report, they allow organizations to share expertise on a given subject. At Killer, we often use ebooks to explain unique concepts in visual communication. So check out our collection to get a better sense of how an ebook may work for your company.
eBooks, like all forms of visual communication, benefit from a visual-driven approach to which text plays a supporting role. And they’re highly effective when each page has a single focus or message. This makes sense, considering it’s been found that visuals convey information up to 60,000x faster than text! So, it’s not necessary for every page of an ebook design to be as text-light as a slide deck may be. However, it helps to keep things simple.
Your ebook design may show services and advancements in your own unique industry. And the team at Killer Visual Strategies has helped many of our clients distill complex subject matter into a form that meets best practices for visual communication. Our in-house team of researchers and writers can proof your almost-final ebook text. Or, we can speak in-depth with your team to design a script from cover to cover. In this way, we’ll meet you at any stage in the content creation process for your ebook.