Reports dominated by paragraphs of text, excessive tables, and dated auto-generated graphs have long been the norm. Yet, they’ve lost appeal with today’s audiences. Through our custom white paper and annual report design services, our agency transforms text-heavy narratives into visually engaging content.
In your next annual report, infographics and visual communication components like data visualizations, illustrations, and iconography can play a major role in driving success. Audiences no longer want text to be their only option for consuming information. This is true for all types of long-form content — not just the annual report or white paper. Check out a few of our favorite projects below to see what we mean.
White Paper & Annual Report Design F.A.Q.s
We live in a visual world. In it, companies need new ways to share their research and outputs. This is true for both internal and external insights. Visual communication can help bring engagement back into your report layout.
If your report is for digital use, you can incorporate multimedia approaches. Embed modules or videos to delight your users. These can take the place of some of the original text of your report, or just be optional. Either way, mixing up the ways you show info is helpful to funnel your content into clear sections. This approach guides viewers to focus on your key points.
With these techniques, you’ll improve engagement and comprehension. Whether viewers explore your annual report cover-to-cover or just scan through, they’ll walk away with more.
Not at all! Some brands choose to condense their full-text report into an annual report infographic or series of highly visual summaries. Yet, we produce many reports that are dozens of pages or lengthier. These reports use visual communication to help viewers focus on key takeaways. This is helpful in times where viewers aren’t able to read the full text.
Killer strategizes for, and designs, reports of all kinds. They go by many names: annual report, quarterly report, budget report, white paper, research report, and more. They may be time-bound or topic-bound, or both. Whether reporting on your budget for the quarter, your lab’s latest breakthrough, or your nonprofit’s 5-year performance and projections, Killer has the expertise and creative solutions to solve your reporting challenges.
I know how to put images into my document layout. Why do I need a visual communication partner to help with that?
If your company already has an internal design team, or you have some layout experience yourself, you may wonder why you shouldn’t just tackle annual report design in-house. The answer is that quality matters. Viewers have a more discerning eye for visual content than ever before.
Using what you have on-hand may be convenient in some ways. But it may mean mixing together icons that were created for different campaigns, using outdated color palettes from old assets, or settling for images that aren’t truly the best choice for the story. You could make any of these choices simply because you need to get the project done with limited resources. Custom design by visual communication experts ensures your visuals are putting in the work to tell your story the right way.
With an in-house expert team of researchers and writers, Killer Visual Strategies is ready to help any client put their findings into final written form. You may have a draft and need help with proofing. Or you may have key insights and need help making sure the content fits your brand voice and tone. We’ll meet you wherever you are in the content process for your report. Killer ensures your content is optimized for visual communication and on-target with your brand.
What’s the right approach to summarize key takeaways of my annual report: infographics, motion graphics, or interactive infographics?
Every client’s needs are unique, and every report is varied. The choice of what form your content should take is best made with a detailed chat about your goals and your audience. With custom visual content, nothing is one-size-fits-all. We’d love to talk through your unique project needs! Contact us to set up a time to chat.