Welcome to The Visual Minute.

Whether you’re looking to gain a better understanding in the science of visual communication, interested in tips about visual marketing strategy, or seeking out new ways to get your message across, this educational video series was made for you.

Follow along as Killer Visual Strategies CEO Amy Balliett offers up her insights on an array of topics related to visual communication, culled from nine years of experience building the industry’s leading visual communication company and honed over the course of 175+ speaking engagements around the world.

She’ll offer up new ways of thinking about visual media, and you’ll walk away with a deeper understanding of the latest trends, best practices, and tools so that you can optimize your visual content for your needs and goals.

This Week: Different Problems Have Different Solutions

When it comes to finding the right visual communication strategies for your marketing campaigns, there’s no one-size-fits-all solution. Whereas an infographic might be ideal for reaching a particular audience, a motion graphic might work better for reaching another. The same holds true for different goals: there are a variety of visual content mediums at your disposal, and choosing the right one will depend on your unique needs. Watch this video to learn how Amy Balliett advises brands who are looking for the visual strategy that will yield maximum returns.

Ask the Experts: What Does Visual Content Mean to You?

At the SXSW conference, Killer Visual Strategies CEO Amy Balliett sat down with some of the world’s leading designers and marketing expert to talk about why visual content is important. Experts such as Guy Kawasaki and Nancy Duarte discuss everything from the emotional and social impacts of visual communication to visual marketing strategy for everyone from beginners to experts.

The Visual Minute F.A.Q.s

What can I learn from watching "The Visual Minute"?

“The Visual Minute” was created as a guide for marketers and designers who want to know more about how to visually communicate in a way that is both effective and accurate. The series host, Amy Balliett, has extensive marketing experience, so her advice is designed to help you achieve optimum results and improve your conversion rates on every visual campaign you run.

What makes Amy Balliett an expert in visual marketing strategy?

Amy is the CEO of Killer Visual Strategies, an industry-leading visual communication agency that has won 30+ awards and has been named to the Inc. 5000 — a list of the nation’s fastest-growing private companies — for 4 years running. She has spoken about visual communication at more than 175 conferences and events, including SXSW, SMX Advanced, and Adobe MAX.

Amy is also a columnist for Inc., an instructor at Seattle’s School of Visual Concepts, and a LinkedIn Learning instructor. Her passion for educating audiences on the power of visual communication shines through in every video.

Where can I see examples of the types of visual content Amy is talking about?

From motion graphics to infographics to interactive experiences, the Killer Visual Strategies portfolio offers a wide variety of visual communication examples. Check it out!

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