Harnessing the Power of Motion Graphics

Featuring Terence Oliver
July 21, 10 a.m. PT / 1 p.m. ET

About This Session

By 2022, 82% of all web traffic will be video. It’s a resounding testament to the power of this medium, but not all videos can deliver great engagement. The most effective videos embrace the power of story — whether they take us on a trip to the moon, share compelling data visualizations, or explain the complexities of cell division.

And in fact, motion graphics are uniquely equipped to tell memorable stories — to make the complex comprehensible, and to make data beautiful. They live outside the limitations of time and space, beyond what can be filmed, and instead are limited only by what we can imagine. 

Join award-winning motion graphics producer Terence Oliver in conversation with visual communication thought leader Amy Balliett to learn how motion graphics can tell brand stories in ways that live-action video often can’t. Oliver is the Reese Felts Distinguished Professor at the University of North Carolina at Chapel Hill and organized the nation’s first collegiate journalism courses on motion graphics during his 30-year career in visual communication. 

In this session, you’ll learn: 

  • When and why to use a motion graphic to tell your brand story. 
  • The unique characteristics and applications of motion graphics in marketing and communications contexts. 
  • Project-management strategies and key steps in the motion graphic production process.

Watch a Recording of the Session:

About Terence Oliver

Terence Oliver, speaker at Strategic Content Summit and motion graphics producerTerence Oliver is a motion graphics producer and the Reese Felts Distinguished Professor at the University of North Carolina at Chapel Hill. In addition to developing the first motion graphics journalism college courses in the U.S., Oliver has won more than 50 industry awards for his creative work and played key roles in two Pulitzer Prize-winning projects: the Question of Color series at the Akron Beacon Journal, and the Hurricane Andrew series at the Miami Herald. Outside of the classroom, Oliver leads Simply Told Design, an innovative motion graphics production company, and also produces motion graphics for Complex Stories, a visual and narrative storytelling firm.

About Amy Balliett

Amy Balliett Strategic Content SummitAmy Balliett is the CEO and co-founder of Killer Visual Strategies, an industry-leading visual communication agency that designs and executes communication and content marketing solutions for Fortune 1000 clients. She owned her first company at age 17 before building a successful career in online marketing. In 2010, she founded Killer Visual Strategies, which has been an Inc. 5000 company for four years in a row. Balliett has become a thought leader in visual communication, and has spoken at more than 175 conferences around the globe, including SXSW, Content Marketing World, Adobe MAX, and SMX Advanced. She is also a teacher at Seattle’s School of Visual Concepts, a LinkedIn Learning instructor, a columnist for Inc., and an accomplished public and corporate speaker. She is the author of Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication.