The Products of Visual Communication: Information Visualization vs. Visual Storytelling

visual storytelling vs information visualization

Visual communication is the act of graphically representing information to efficiently and effectively create meaning. The type of meaning you wish to convey is predicated on the action or reaction you want your content to produce. Visual storytelling and information visualization are two primary products of visual communication, both of which accomplish different goals. This ebook will outline and define the different approaches of visual communication as well as help you discern which is best suited for your content.

You’ll walk away knowing:

  • The fundamental elements of visual communication
  • The main applications of visual communication
  • How to successfully implement and execute each application
  • The key differences between visual storytelling and information visualization

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