Driving Business Growth with Strategic Video Content on LinkedIn

Featuring Shay Rowbottom
July 28, 10 a.m. PT / 1 p.m. ET

About This Session

LinkedIn is one of the most powerful platforms for building brand awareness, establishing authority in your industry, and driving business growth. Yet many organizations aren’t developing the kinds of marketing content that LinkedIn users respond to most: video. 

Shaw Rowbottom is a LinkedIn influencer whose videos have generated more than 20 million views on LinkedIn. Join Shay in conversation with Killer Visual Strategies CEO Amy Balliett to learn how Shay has helped her clients generate millions of dollars in sales by improving their content marketing strategy on this essential platform. 

In this webinar, you’ll learn: 

  • Key steps to building a successful content marketing strategy for LinkedIn. 
  • How to identify and create the types of video content that perform best on LinkedIn. 
  • Strategies for developing video content that’s targeted to your unique audiences. 
  • Boost inbound traffic and leads for your business using LinkedIn.

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About Shay Rowbottom

Shay Rowbottom, speaker at Strategic Content SummitShay Rowbottom is a LinkedIn influencer and digital marketing entrepreneur, specializing in creating social media video content to attract attention and bring more eyeballs to your business.

“I believe there’s still few people in the world who truly understand social media video marketing and the logic behind it.” —Shay Rowbottom

Through her unique background working in video licensing, Shay cultivated a specific, but rare, expertise on how and why something is destined to go viral. Her first agency specialized in curating, licensing, editing, and distributing custom video clips, tailored to her client’s audience, and her clients were among the highest performing blogs on Facebook.

Throughout the three years Shay worked on Facebook, she had amassed billions of impressions, aka data, on video content. She forged relationships with over 5,000 content owners across the globe, distributed tens of thousands of video clips throughout the platform, and at her peak she was averaging over 1 Billion views per month on Facebook for her clients.

This led to doing marketing for product companies as well, and utilizing the blog owner’s followings to post more direct ads on consumer products. Her team would then take the data accumulated from organic video content, and run retargeting campaigns through Facebook ads manager, reaching the right buyers and increasing sales for the product companies.

In May of 2018, Shay decided to take everything she’d learned and apply it to her own personal brand, on LinkedIn, in an attempt to get more leads for her Facebook agency at the time.

What she found was not only leads, but an insanely low competition rate on LinkedIn when it came to creating video content. She quickly realized the opportunity on LinkedIn for organic growth was incomparable to other platforms, and within 6 months of creating videos consistently for her page, had grown to over 25,000+ followers and generated over 2 million video views on LinkedIn.

It was around that time she decided to call it quits at her first agency. She sold her shares and pivoted completely, to found a new video marketing agency, specializing in helping business owners attract their target market and close more deals through the use of organic video content, specifically on the LinkedIn platform.

You can follow Shay’s company page on LinkedIn for free video marketing tips weekly: www.linkedin.com/company/shayrowbottommarketing.

About Amy Balliett

Amy Balliett Strategic Content SummitAmy Balliett is the CEO and co-founder of Killer Visual Strategies, an industry-leading visual communication agency that designs and executes communication and content marketing solutions for Fortune 1000 clients. She owned her first company at age 17 before building a successful career in online marketing. In 2010, she founded Killer Visual Strategies, which has been an Inc. 5000 company for four years in a row. Balliett has become a thought leader in visual communication, and has spoken at more than 175 conferences around the globe, including SXSW, Content Marketing World, Adobe MAX, and SMX Advanced. She is also a teacher at Seattle’s School of Visual Concepts, a LinkedIn Learning instructor, a columnist for Inc., and an accomplished public and corporate speaker. She is the author of Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication.