How Better Design Can Drive Business Success
Featuring Scott Berkun
June 30, 10 a.m. PT / 1 p.m. ET
About This Session
Organizations that put design first can triple their annual revenue growth. But not all design is created equal. Our lives are now oversaturated with visual content, from social media platforms to streaming television networks to GIFs and memes. It’s more necessary than ever that brands embrace quality, custom design so they can stand out from the competition.
In this webinar, you’ll learn strategies for recognizing quality design and develop high-engagement content for your organization. This event unites the authors of two dynamite new books on design and visual communication for audiences who aren’t just designers, but marketers, brand leaders, and communications professionals. Scott Berkun, author of How Design Makes the World, will be interviewed by Strategic Content Summit host Amy Balliett, author of Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication.
You’ll walk away knowing how to:
- Identify the characteristics of quality design and explain what makes them different.
- Explain why good design matters and become an ambassador for quality design within your organization.
- Ask better, more critical questions of the marketing content you interact with.
- Develop a content marketing or internal comms strategy that puts design and visuals first.
Watch a Recording of the Session:
About Scott Berkun
Scott is a bestselling author and popular speaker on creativity, leading projects, culture, business and many other subjects. He’s a former interaction designer and project manager who worked for many years at Microsoft and WordPress.com. He’s the author of eight books, including The Myths of Innovation, Confessions of a Public Speaker, and The Year Without Pants. His work has appeared, in The New York Times, The Washington Post, Forbes, The Wall Street Journal, The Economist, The Guardian, Wired magazine, USA Today, Fast Company, National Public Radio, CNN, NPR, MSNBC and other media. His popular blog is at scottberkun.com and he tweets at @berkun.
About Amy Balliett
Amy Balliett is the CEO and co-founder of Killer Visual Strategies, an industry-leading visual communication agency that designs and executes communication and content marketing solutions for Fortune 1000 clients. She owned her first company at age 17 before building a successful career in online marketing. In 2010, she founded Killer Visual Strategies, which has been an Inc. 5000 company for four years in a row. Balliett has become a thought leader in visual communication, and has spoken at more than 175 conferences around the globe, including SXSW, Content Marketing World, Adobe MAX, and SMX Advanced. She is also a teacher at Seattle’s School of Visual Concepts, a LinkedIn Learning instructor, a columnist for Inc., and an accomplished public and corporate speaker. She is the author of Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication.
