The Client Goal
Bessemer Venture Partners (BVP) is a global venture capital firm that focuses on companies in several sectors, including healthcare, information systems, and telecommunications. BVP wanted to educate their customers on the prevalence of cloud software across industries and emphasize the success of Software as a Service (SaaS) platforms, while positioning themselves as an expert in the space. The desired deliverable was a vertical scrolling infographic that could be separated into several pieces, which could then be shared on social channels.
BVP approached us with the town concept, which allowed us to highlight SaaS in a tangible way. Representing each industry as its own structure within the town allowed us to call out the successes of cloud companies in those individual spaces without taking away from the overall focus of the piece. The graphic could be no wider than 635 pixels and needed to include a lot of content, which led us to focus on specific data points using typography rather than several competing graphs.
- B2B Content Marketing
- B2B Marketing Infographics
- Visual Marketing for Technology Companies