The Client Goal
Benadryl is the producer of one of the most well-known over-the-counter antihistamine drugs. Anticipating the approach of allergy season, Benadryl wanted to produce a piece of visual communication telling consumers about common causes and treatments for allergies, as well as how to stay prepared to prevent an allergic reaction. The design needed to be informative and position Benadryl as a reliable source of information on dealing with everyday allergy symptoms — but it couldn’t feel like a sales pitch.
The piece didn’t call for data visualization, so we chose to bring the content to life with illustration. We decided that a simple, playful illustration style would help entice viewers to learn more about the somewhat unpleasant subject. The imagery directly supports each point of information, allowing the design to display the required wealth of content without feeling text-heavy. Keeping the call to action simple and the infographic unbranded (except for the logo at the bottom) helped show the expertise of the brand without overtly promoting their product.
- Healthcare & Medical Infographics
- Visual Marketing for Healthcare & Pharmaceutical Companies