The Client Goal

Halloween Express sells Halloween costumes year-round online, and they wanted a way to generate excitement for several popular costumes in the weeks leading up to the holiday. They wanted the tone and design feel of a Buzzfeed-style quiz, which they hoped would help drive shares, links, and traffic to their site.

The Solution

An interactive design was mission-critical in order for users to be able to engage with the quiz. We used large imagery and concise, humorous copy to help mimic the Buzzfeed quiz experience. The design includes illustrations for each question, but the final results use photos of Halloween Express costumes in order to showcase their products and drive traffic to their site. We also included social buttons to aid in the goal of encouraging shares.