The Client Goal
Sportiqe is a custom apparel company whose product aims to exceed the quality and comfort of just about any other clothing company out there. (We’re fans here at Killer — on any given day, you can spot many of our employees in the office wearing a Sportiqe tee or hoodie with the Killer logo!) Still, it can be hard to communicate just how well-made and comfortable Sportiqe’s products are in the digital realm — so the company faced continued competition from lower-priced competitors.
After an in-depth market analysis, Sportiqe decided to refocus its messaging on B2B customers in order to emphasize just how quickly and easily businesses can order quality, custom-made apparel that their employees will really want to wear. The end goal was to boost the company’s brand recognition both online and off. Revising this messaging across channels meant that we needed to design a multimedia campaign capable of reaching target audiences on the channels that engage them most.