Bsquare, a software systems and solutions company, had developed a marketing strategy centered around the release of results from a new survey. Their confirmed marketing goals targeted defined outlets and audiences, but they also wanted to ensure their outreach captivated readers while providing brand recognition. They approached us to help develop a visual language and strategy for the right assets to optimize the results of their lead-generation goal.
To attract Bsquare’s target audience of C-suite operations executives and vertical-specific industry analysis, we honed in on a visual language that emphasized clean, sophisticated visuals to balance elevated messaging with technical details. The series of infographics allowed Bsquare to reach out to each of their targeted industry verticals by featuring a holistic overview and a high-level review of each survey’s results. We also created social assets to help promote the findings. By keeping a consistent format to the data-driven infographic content — but visuals tailored to each industry — the pieces functioned individually as well as in series, positioning Bsquare’s survey and strategy in line with their marketing efforts.
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