The Client Goal
When Panasonic Avionics was spreading the word about their new internal communication platforms, they wanted to engage their team with a lighthearted introduction to the system and encourage employees to start using it and make the most of its capabilities. Because of the team’s mixed reaction — and a lack of clarity about the changes — Panasonic Avionics turned to us to provide some clear visual communication about the platform, its uses, and communication benefits to dispel their team’s uncertainties.