The Client Goal
D&B Cloud Innovation Center builds cloud-based analytics software in Vancouver, BC. They needed an infographic to support the release of the BC Technology Industry Association’s 2014 British Columbia Technology Report Card. It would be shared on D&B Cloud Innovation Center’s blog, BCTIA’s site, social media, and local press channels, in the hope to draw support for the BC tech scene from policymakers and thought leaders.
To make sure the audience understood the message immediately, we created a design that was clean and accessible. The design guides the viewer through a few key talking points of the 2014 report card, acknowledges areas where BC’s tech industry could improve, and calls upon “emerging tech start-ups and major corporate players, industry investors and trend-setters, policy makers and academic leaders” to “[take] the next step together.” The simple graphics and inclusive tone allow D&B Cloud Innovation Center to speak directly to the leaders of BC’s tech industry, who may not have the time to digest huge information dumps, and who are more likely to act when well-informed and inspired.
- Graphic Design for Seattle & Pacific Northwest Businesses
- Visual Marketing for Technology Companies