The Client Goal
Skyhigh is a cloud security access broker that gives business IT extra safety and support using the cloud. They approached us with the goal of creating a print piece that would visualize the effectiveness of using shadow IT to improve cloud value and safety. While their target audience focused on businesses, Skyhigh also needed to translate the efficacious shadow IT identification process to a non-IT audience so that business executives would be interested in their product.
With Skyhigh’s blend of technicality and wide-ranging audience, we set out to capture a high-level look at the shadow IT process that would be engaging, convincing, and full of energy. The production-line inspiration demonstrated the tangible process in a comprehensible way, and the use of data visualization to identify results created a clear analysis of the benefits of Skyhigh’s offerings. The semi-geometric style provided a clean aesthetic with just enough whimsy to invigorate the reader and get them excited about joining in the Skyhigh clientele.
- B2C Content Marketing
- Visual Marketing for Technology Companies