The Client Goal
One of the top-ranking children’s hospitals in the US, Seattle Children’s provides expert care, research, and support for local families. Since 2013, the hospital has worked with Killer to produce infographics for their employees, donors, and community, placing an importance on visual communication early on. In 2017, we had the opportunity to develop infographic brand standards that established a visual language to be used across all infographic collateral produced hospital-wide. This brand standards book helped to ensure greater consistency and stronger presence of the brand among all of their audiences, emphasizing and communicating their efforts and impact. The collateral that we’ve produced for Seattle Children’s since has adhered to these standards and created a lasting cohesive aesthetic that the brand can really call their own.