The Client Goal
SCAN Health Plan provides affordable, effective healthcare and services for seniors. Their efforts to engage and support older communities have bridged awareness gaps via dedicated outreach about their mission and care opportunities. To communicate their diverse services, SCAN turned to us to help them produce visual messaging that would capture the attention of both new and existing members. They needed collateral to support multiple campaigns on diverse topics: the benefits of preferred in-network pharmacies, picking up 90-day supplies of medication vs. the typical 30-day supplies, optimal dental visit experiences, and more. Each campaign had unique needs tying into their full visual strategy.