The Client Goal
BECU, a financial cooperative, knows that financial health takes work. They provide a plethora of engaging resources for their members, from webinars to budget calculators. Having recently embarked on an identity refresh, BECU approached us to help them formalize a visual strategy that would appeal to their diverse community of members and bring BECU’s digital presence up to date. BECU was specifically interested in applying their visual direction to a suite of multimodal, educational curricula that would integrate their new visual identity with engaging, member-friendly resources. Following this project, they had needs for infographics and other collateral that would follow the same visual direction.