The Client Goal
The Seattle Economic Development Commission (EDC) consists of well-known business leaders who came together to develop a plan to keep Seattle prosperous. Their goal was to inspire others in the city — particularly other local leaders — to unite under this cause. Most government plans are released as bulky, text-heavy documents, which are not always accessible enough for a wide range of residents. Because of this, the Office of Economic Development, in conjunction with the EDC, reached out to us for visual communication that would serve as a more digestible version of their plan for mass appeal and ease of consumption.