The Client Goal

Avalara provides assistance to companies of any size, helping to simplify the often intimidating world of sales tax management. They needed a tool to help their audience — including big-box retailers, small businesses, and consumers — decode what sales tax holidays would be approaching throughout the year and across the country. They wanted to provide their audience with a very simple point of reference for information that’s often scattered or incomplete.

The Solution

An interactive design was the best choice for Avalara’s goals, since it allows a lot of information to be incorporated into a clean base. The intuitive interface of a clickable US map keeps states organized without the clutter of a text-based list. With this interactive content, busy decision-makers can get the information they’re looking for with just a click and a glance.