The Client Goal
Rover is a service to connect dog owners with reliable dog sitters and dog walkers. They wanted to forge a deeper connection with their community of pet lovers, and had begun collecting some valuable local and nationwide survey data from their users — an interaction that could help foster that connection. The next step was to find an appealing visual way to package the results while carrying their playful brand tone. They hoped that infographic designs would boost brand awareness for users and newcomers alike, while helping to drive page views, social shares, inbound links, and media pickup as measures of engagement.