The Client Goal
Beyond being a popular search engine, Bing has positioned itself as a leader when it comes to using data to tell a deeper story. Tools like Bing Predicts, SEO Reports, and Bing Adcenter showcase this side of the search engine in-depth. To further their thought leadership, Bing approached us looking for an interactive design that would shed light on holiday retail spending, pulling from both public sources and proprietary Bing search data.