The Client Goal
MedTAC, a medical transportation and ambulance cooperative, wanted to create a detailed static infographic to focus on why they have the best services for hospitals in the Northern California region. They came to us with an idea for a promotional “placemat” infographic to use at an upcoming conference — one that was approaching quite quickly.
After considering MedTAC’s goals, we decided upon a large print infographic to complement the size of their fleet. During concepting, we designed 4 sections to complement their “Who We Are” section. We opted for the simplicity of 3 colors, a professional illustration style, and clear data visualization. Each section featured a large graphic so the viewer could understand a section’s theme as quickly as possible. Additionally, equipped with an attention-grabbing red and soft blue, we highlighted the contrast between data visualization and other graphics. The resulting design displayed all the information in an organized, traditional editorial layout.
- Automotive Content Marketing
- Healthcare & Medical Infographics
- Visual Marketing for Healthcare & Pharmaceutical Companies