The Client Goal

The National Radio Astronomy Observatory (NRAO) was looking to communicate the impact of the VLA telescope and the potential of the next generation VLA telescope in advance of an upcoming committee meeting. They wanted to demonstrate the vast capabilities of the ngVLA as well as identify potential discoveries to key astronomy cases — all while making the information accessible to a non-scientific audience.

The Solution

We proposed a suite of two posters to target the NRAO’s primary messaging goals, and honed each piece to specific, straightforward copy. Visually, we wanted to capture important moments — the telescope structure, cosmic events — without being too technical, in order to keep the pieces visually inspiring and audience-friendly. The vibrant color palette with gradated, minimalist illustrations offered the NRAO with posters that caught their audience’s eye while demonstrating the ngVLA’s potential for tremendous impact.