PEMCO is “a lot like you. A little different.” Founded in 1949, they are the Northwest’s largest local mutual insurance company providing protection for home, auto, and boat. PEMCO works hard to build relationships with their policyholders, not just because they’re providing protection but because they are their customers — they drive the same roads, share the same neighborhoods, and support the same charities. By knowing the struggles of their customers on a personal level they are able to provide custom care and a memorable insurance experience.
For PEMCO, informative content is crucial to building relationships with their policyholders and adding value to their communities. In 2016 they launched a new communication strategy that focused on creating content that demonstrated how “PEMCO gets it.” Going forward, all content needed to be as evergreen as possible, driving engagement through social media, building trust with their base, and aligning with their brand positioning for the long term.