The Client Goal
Northwest Association of Independent Schools (NWAIS) aims to help schools to provide high-quality education for children. They needed visual communication on their website to evangelize independent schools, compare the types of independent schools available, and explain the unique qualities of NWAIS, all in an accessible package that would appeal to parents. It was important to the organization that the tone of this piece remain humble while highlighting agility of independent schools. The aesthetic needed to be clean and mature, not cartoonish, to avoid trivializing the importance of the topic.