The Client Goal

HasOffers’ new annual event, Postback, brings together the brightest minds in online advertising for a celebration of performance advertising. To kick off the event, HasOffers wanted something that would generate excitement, give attendees a peek at what to expect during the event, and prepare them for a big reveal — the rebranding of HasOffers as TUNE. They also needed bumpers to facilitate transitions during the event.

The Solution

Extrapolating from the triangle design style of the Postback logo and website, we developed a geometric art style that looks to the future and remains true to the TUNE brand. Through tiled transitions, we maintain energy throughout the motion graphic. Each scene builds momentum for the days to come at Postback, helping to generate anticipation for the event. The bumpers recall the same style, creating a unified effect across all the graphics and establishing the brand.