The Client Goal
EveryMove has the simple but important goal of improving public health by encouraging people to get moving. They wanted to clarify that message to a wide range of fitness buffs through visual communication, using a video that explains just what they do and how they do it.
Since their focus is to encourage physical activity, we created a video that utilized panning and action to keep viewers’ eyes moving for its entire duration. The inspirational voiceover was chosen to appeal to an audience of both fitness novices and experts. The video was placed on EveryMove’s homepage, where it helped inspire those embarking on or continuing their personal health quest to get moving.
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