The Client Goal
Cognizant is a multinational information technology consulting company, providing consulting services and thought leadership in all information technology applications. To help educate clients on the need to rethink enterprise mobility strategies, Cognizant wanted to show the typical day-in-the-life process of a mobile persona moving through a conversion funnel, using the lens of travel.
We needed to put a human face on the technologies behind mobility strategies, interacting with a specific industry on a specific occasion. By creating a character whom we can follow through the video, we were able to show the stages of the travel experience, highlighting the multiple opportunities for interaction that this new mobile paradigm presents.
- B2B Content Marketing
- B2B Motion Graphics & Video Content Marketing
- Visual Marketing for Technology Companies
- Visual Marketing for Travel & Tourism Agencies
- Visual Marketing in Aviation & Space