The Client Goal
GeekWire is Seattle’s national technology news site, reporting on all things startup and tech. Every year, the GeekWire Awards celebrates the local startups that are driving innovation in Seattle. To start the awards ceremony, GeekWire wanted a video that celebrated Seattle’s startup scene while reflecting a bit humorously on startup culture.
The Solution
Video games are at the core of geekiness, so a 16-bit homage to Seattle’s geek history was a solid solution. After turning Seattle into a video game world map, the motion graphic chronicled the trials and tribulations of a fledgling startup in today’s tech world. Custom sprite animations carried the narrative through the startup journey all the way to the final battle. It’s a story many in the audience could relate to as startup owners and employees.
- B2B Content Marketing
- B2B Motion Graphics & Video Content Marketing
- Visual Marketing for Technology Companies
