The Client Goal
The Happy Egg Company is a UK-based free-range egg brand dedicated to making humanely-raised eggs available to everyone. Looking to move into new markets in the US, the Happy Egg Company needed shareable edu-tainment content to help build brand awareness in addition to teaching audiences about the benefits of free-range farming.
We needed to create content that was unique, irreverent, and shareable, all the while focusing on the hen’s “hendependence.” To do this, we reimagined the “home on the range” trope, repurposing it into a motion graphic showing what a free-range farm run by chickens looks like. While the narrative harkens to simpler times, the overall takeaway is a progressive vision of the future of agriculture — safe, humane, and social.
- B2C Content Marketing
- Visual Marketing for the Food & Beverage Industries
- Visual Marketing in Education