The Client Goal
Telecommunications company Mitel came to us needing a series of slides that would explain the benefits of SIP DECT, a product offering businesses of all sizes a comprehensive solution for cordless telephony on IP-based networks. The slides needed to convey these benefits quickly and visually, and feature a playful, engaging aesthetic.
In developing an appropriate style, we made sure not to overcomplicate things — we didn’t want important information to get lost. To that end, we chose to create fun illustrations against backgrounds of bright color rather than fully detailed scenes. We felt this approach — used frequently in motion graphics — would allow for a complementary blend of text and imagery. The illustrations themselves fell into two different camps: whimsical (characters) and realistic and clean (devices and buildings). This split helped us achieve the desired balance of playfulness and professionalism. We were pleased to hear that the Mitel team felt this direction perfectly suited their needs.
- B2B Content Marketing
- Visual Marketing for Technology Companies