The Client Goal
iStock is a well-known resource for stock photography and illustrations, but also offers stock video and music. Since most consumers were unaware that iStock provides video and music in addition to their other offerings, they wanted an animated video that would help improve sales in these two categories.
The video leveraged iStock’s own resources as evidence of the utility of their offerings; the music and live video are all sourced from their library as well as a few subtle vector assets like the newspaper in the opening sequence. Throughout this animated history of consumer demand for video, the benefits of using stock video are clearly developed.
To ensure sharing across multiple platforms, this motion graphic was accompanied by an infographic, which was used as a blog landing page and on social media.
- B2C Content Marketing
- Visual Content for Marketing, Advertising, & PR
- Visual Marketing in Arts & Entertainment