The Client Goal
Sesame Street is more than just a TV show — the nonprofit that produces the show, Sesame Workshop, educates families around the world about the important (and fun!) moments in our youngests’ lives. Their digital tools comprise videos, worksheets, and ways to learn, both for kids and adults. To that end, Sesame Workshop was looking to bolster their materials with interactive experiences that would help engage parents about significant learning milestones in their children’s early lives.