The Client Goal
After a successful first project together, Red Bull Music Academy reached out and asked us to pitch some new ideas for their website. One of those ideas was an interactive piece exploring the history of distortion in rock music. Our contact encouraged us to further develop the concept, and, after a few brainstorming sessions, we realized that it would be awesome to pair text with audio clips. We presented a fleshed out proposal to the RBMA team and they gave us the green light to begin.