The Client Goal

Symmons, a premier kitchen and bath manufacturer, wanted to position themselves as the company that hotels should contact before they even start building. They’d need to appeal to hotel owners and decision-makers to achieve this. Symmons asked Killer to develop a tool that would allow them to showcase numerous products for large hotel developments to these target audiences.

The Solution

We partnered with Symmons to produce an interactive hotel. Seen from a cut-out view, floors and rooms feature clickable hotspots, each of which provide details on a specific product. Visually differentiating each space within the hotel helps to guide the viewer’s eye from one product to the next. With a stylized approach to the hotel design, we created an environment that any hotel developer could relate to — and imagine Symmons products in.