The Client Goal
Safe Kids Worldwide is a Washington, D.C.-based organization dedicated to preventing injuries in children. Founded in 1988, they now work with over 400 coalitions in the United States and partner with organizations in 30 countries globally to reduce childhood injuries. In March 2016, Safe Kids approached us to help ideate and execute on an interactive experience in partnership with General Motors and the GM Foundation. The goal of the project was to create an informative piece that would raise awareness of, and reduce the number of, preventable deaths caused by vehicle crashes.