The Client Goal

Every year, the Bluetooth Special Interest Group (SIG) releases its annual report, a collection of the previous year’s data on sales, trends, growth, and membership needs. Previous years’ reports were shared in a PDF format, but SIG leadership worried that not many members were reading them. They wanted to create an eye-catching way to present this data in order to encourage their members to read and share the report.

The Solution

We created a microsite with clean data visualization and patterns inspired by the Bluetooth logo. In previous years, the Bluetooth SIG reports were many pages of text-heavy paragraphs, charts, and marketing resources. We minimized the text and visualized only the most relevant data to keep the reader’s attention on the key takeaways. The site also includes subtle animations and interactivity to engage the viewer. Click here to view the full microsite.