The Client Goal
PlanGrid is a mobile construction app that’s disrupting the construction industry. By providing a sheet-based platform for projects of all kinds, PlanGrid is improving productivity and transforming the project lifecycle. They approached us with the goal of communicating their app’s impact while creating a fun, momentum-driven experience for their readers.
With articulated goals in mind, we identified that their infographic would benefit from a series of prominent illustrations to develop a narrative — and provide room for fun visual details. We mined key industry players for data about current project impact and aligned each stage of the project lifecycle with a specific area of focus. To build on PlanGrid’s message of transforming from analog to digital spheres, we presented a visual style that hearkened back to a traditional architectural blueprint but modernized the techniques and avoided overwhelming detail. We used PlanGrid’s color palette to further their brand messaging. The end result? An infographic that could speak to any construction-facing audience in a relatable — but urgent — way.
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