The Client Goal
The Bill & Melinda Gates Foundation supports vital causes across all spectrums of need, on a global scale. One focus area the foundation is passionate about is education. With regards to higher education in particular, they believe that major student-centric change now and into the future is key for postsecondary education to help students reach their full potential – closing attainment gaps is at the forefront of that change. To bring both peer organizations and potential donors into the conversation, The Gates Foundation needed a visual campaign that could clearly articulate the challenges currently stymying postsecondary education in the United States, and detail the specific changes proposed to bring about new successes. The end goal was to increase adoption of interventions and approaches for increasing postsecondary access and attainment.