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Infographic: Funding Your Startup

    The Client Goal

    Lighter Capital helps businesses obtain funding without giving up equity. Their goal was to educate entrepreneurs about the company’s unique revenue-based financing services without appearing biased about funding options. In addition, they needed something that would catch people’s attention and get them to engage with the brand at Dreamforce, a densely populated trade show.

    The Solution

    Based on these goals, we created an 8.5” x 11” infographic brochure for use at Dreamforce. This double-sided design presents the important questions a new business owner must ask themselves, while guiding the viewer through the ways each option may impact their business success. By educating their audience instead of forcing a sales pitch, Lighter Capital was able to gain the trust of potential clients in the conference atmosphere — a place filled with competing agendas.

    • B2B Content Marketing
    • B2B Marketing Infographics
    • Content Marketing in the Financial Services & Banking Industries
    • Previous ProjectInfographic: Deaf Pet Awareness

    • Next ProjectInfographic: Spectacle Magazine Lincoln in the Bardo

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