The Client Goal
Lighter Capital helps businesses obtain funding without giving up equity. Their goal was to educate entrepreneurs about the company’s unique revenue-based financing services without appearing biased about funding options. In addition, they needed something that would catch people’s attention and get them to engage with the brand at Dreamforce, a densely populated trade show.
Based on these goals, we created an 8.5” x 11” infographic brochure for use at Dreamforce. This double-sided design presents the important questions a new business owner must ask themselves, while guiding the viewer through the ways each option may impact their business success. By educating their audience instead of forcing a sales pitch, Lighter Capital was able to gain the trust of potential clients in the conference atmosphere — a place filled with competing agendas.
- B2B Content Marketing
- B2B Marketing Infographics
- Content Marketing in the Financial Services & Banking Industries