The Client Goal
Friends of Waterfront Seattle wanted citizens to get excited about the proposal for a new waterfront: a combination of public spaces and retail that would be created for, and open to, everyone. They wanted a product that could be visible in high-traffic areas; it would have to engage viewers enough from afar that they would be willing to share it with friends. In addition, they wanted the final publication to assuage any fears that this new park would cost Seattle citizens or harm the waterfront in any way.
It became clear that the best solution would be an infographic brochure, which would be easy to disseminate throughout the city. To educate citizens about all of the benefits this new waterfront has to offer, we developed a storyline that conveyed the plans for, and benefits of, Waterfront Seattle, while touching on similar successful projects nationwide and incorporating renderings of proposed features.
Since the organization needed a printable handout but had a lot to say, we recommended a double-sided approach using an 11″x17″ paper folded in half. This provided built-in space for an introduction to the topic and a conclusion on the benefits, allowing the proposed features and attractions to shine in a full-page spread. We chose an illustration style that would blend well with the renderings to avoid jarring the viewer. The resulting design displayed all the pertinent information in an organized, balanced manner that could tell the full story clearly.
- Graphic Design for Seattle & Pacific Northwest Businesses
- Visual Marketing for Government & the Public Sector
- Visual Marketing for Nonprofit Organizations
- Visual Marketing in Arts & Entertainment