Killer Visual StrategiesKiller Visual StrategiesKiller Visual StrategiesKiller Visual Strategies
  • Contact Us
  • Menu
    • About Us
      • Our Mission & Values
      • Our Team
      • Our Clients
      • Our Reputation
      • Our Services at a Glance
    • Resources
      • Blog
      • Corporate Guest Speaking
      • FAQs
      • Our eBooks
      • The Visual Minute
      • Upcoming Webinars
      • The Strategic Content Summit
      • We Wrote the Book
    • Portfolio & Services
      • Case Studies
      • Full Portfolio
      • Portfolio by Industry
      • Annual Report Design
      • Brand Identity
      • Conference Collateral
      • Dashboard Design
      • Data Visualizations
    •   
      • eBook & White Paper Design Services
      • HR & Corporate Training
      • Infographic Design
      • Interactive Media Design
      • Motion Graphics
      • Presentation Deck & Slide Design
      • Print Design
      • Visual Strategy & Campaigns
Press enter to begin your search

Interactive Content: Fishing in the Data Lake

    The Client Goal

    Cognizant delivers business process and IT solutions to companies around the world. They needed to explain how businesses could generate the best business insights with the information they already gather using advanced semantics — referred to as a “fish-finder” in this case. Cognizant had content in a whitepaper and accompanying article for their print and online journal, but needed visual communication for a less text-heavy component to complement the copy on their site and entice their audience to learn more.

    The Solution

    Because this topic ran the risk of becoming convoluted,  the right solution would display the information with an overarching narrative theme and avoid visual or textual chaos. An interactive infographic presented viewers with information in digestible pieces, making the concept much simpler to grasp. The fish theme was already present in Cognizant’s data lake article, so we carried it through in the copy and design in order to create a unified, engaging interactive content experience.

    • B2B Content Marketing
    • Visual Content for Marketing, Advertising, & PR
    • Visual Marketing for Technology Companies
    • Previous ProjectHow one interactive infographic achieved
      5x the average time on page

    • Next ProjectInteractive Content: Magnifying the Universe

    Share Tweet Share Pin

    Find Us in Seattle

    Killer Visual Strategies office map South Lake Union Seattle


    Address
    511 Boren Avenue North, Suite 200
    Seattle, WA 98109
    Contact
    1.844.454.5537
    contact@killervisualstrategies.com

    Killer Infographics is now Killer Visual Strategies

    Visual Communication Services

    • Annual Report Design
    • Brand Identity
    • Conference Collateral
    • Dashboard Design
    • Data Visualizations
    • eBook & White Paper Design Services
    • Infographic Design
    • Interactive Content
    • Motion Graphics
    • Presentation Deck & Slide Design Services
    • Print Design
    • Virtual Reality
    • Visual Campaigns
    • Visual Training Tools & Guides

    Partners

    • Kelton Global
    • Salt Branding
    • T3
    • Karma Agency
    • Strativity

    Get to Know Us

    • Our Reputation
    • Our Mission & Values
    • Case Studies
    • Clients
    • FAQs
    • The Visual Minute

    Check Out our Ebooks

    • How Visual Strategy Can Boost Revenue for Your Brand
    • Marketing with Motion Graphics: 9 Steps to Engaging Visual Content
    • The Visual-First Method: 3 Steps for Producing Quality Visual Content, Every Time
    • Personalizing the Customer Journey: How to Produce Interactive Content That Makes People Click
    • Developing a Visual Language for Your Campaign

    A Material Company

    Learn More About Material

    visual communication awards

    © 2021 Killer Visual Strategies | A Material Company
    Privacy Policy  |  Terms of Service | CCPA – WE DO NOT SELL YOUR PERSONAL INFORMATION

    • Contact Us
    • About Us
      • Our Mission & Values
      • Our Team
      • Our Clients
      • Our Reputation
    • Resources
      • Blog
      • Corporate Guest Speaking
      • FAQs
      • The Visual Minute
      • Upcoming Webinars
    • Portfolio & Services
      • Case Studies
      • All Services at a Glance
      • Full Portfolio
      • Our Portfolio by Industry
      • Annual Report Design
      • Brand Identity & Strategy
      • Conference Collateral
      • Dashboard Design
      • Data Visualizations
      • eBook & White Paper Design Services
      • HR & Corporate Training
      • Infographic Design
      • Interactive Media Design
      • Motion Graphic
      • Presentation Deck & Slide Design Services
      • Print Design
      • Visual Strategy & Campaigns
    Hi! We're glad you're here. Killer Visual Strategies is now part of Material,
    and our site will be migrating to materialplus.io in the near future.
    Bookmark me!