The Client Goal
Cognizant delivers business process and IT solutions to companies around the world. They needed to explain how businesses could generate the best business insights with the information they already gather using advanced semantics — referred to as a “fish-finder” in this case. Cognizant had content in a whitepaper and accompanying article for their print and online journal, but needed visual communication for a less text-heavy component to complement the copy on their site and entice their audience to learn more.
Because this topic ran the risk of becoming convoluted, the right solution would display the information with an overarching narrative theme and avoid visual or textual chaos. An interactive infographic presented viewers with information in digestible pieces, making the concept much simpler to grasp. The fish theme was already present in Cognizant’s data lake article, so we carried it through in the copy and design in order to create a unified, engaging interactive content experience.
- B2B Content Marketing
- Visual Content for Marketing, Advertising, & PR
- Visual Marketing for Technology Companies