The Client Goal
Guidant Financial, a company that helps small business owners leverage their 401(k) for funding, conducted a survey of nearly 1,000 proprietors across the U.S. to identify the anatomy of a small business owner in America. With the opportunity to present the results on Entrepreneur.com, Guidant sought graphic design services to visualize the data in a way that would connect with their audience as well as the primary audience for Entrepreneur.