The Client Goal
The Downtown Seattle Association (DSA) strives to create a healthy, vibrant downtown, providing leadership and working to address challenges for Seattle’s urban center. In advance of their annual meeting, DSA approached us to help turn their event’s collateral from individual elements into a cohesive experience. While they had an existing brand, it was important to establish a visual language for the pieces that would represent this specific event. From there, they knew they’d need several types of assets to engage attendees before and during the event, along with takeaways to remember key points afterward. Happily, the opportunity also allowed us to learn more about the DSA and become members ourselves, since our main office resides on the edge of downtown Seattle.