The Client Goal
Brandemonium is an international conference celebrating the present and future of all things marketing and branding. Since 2017, the Cincinnati-based conference has gathered speakers and attendees worldwide to share knowledge and network. Being a brand-centric conference, Brandemonium came to us with an established brand, but knew that the way it applied to their outreach material needed to be as strong, engaging, and unique as the brand itself. The materials had to appeal to event attendees as well as the general public in the surrounding area. We decided on a web-based infographic and a detailed 7″x10″ program for their 2017 conference — and when the materials were a success that year, Brandemonium asked us to revamp their guide for 2018 as well.