The Client Goal
Brown Aviation Lease provides leasing solutions for aircraft fleet in training environments, including college programs and flight academies. Effective, thorough pilot training is essential to the industry, but many programs experience high drop-out rates — among other challenges — due to time and cost commitments. Brown was searching for a way to generate enthusiasm about pilot training and encourage people to pursue a career in aviation.
We created a print piece for Brown that would identify some key benefits of becoming a pilot. “Flying Into The Perfect Career” highlights both professional and personal effects of pilot training, using data visualization as well as airplane-themed icons. The mélange of visual cues blended a statistic-driven approach with a sense of nostalgia to capture the essence of the industry. We worked with a columned structure in order to emphasize the key benefits of pilot skills with relation to corporate and professional growth, providing an efficient yet persuasive visual solution to reach their high-powered, perceptive audiences.
- B2C Content Marketing
- Visual Marketing in Aviation & Space